Furbbles are cute but also defenseless making it easy for Vee to snatch them.
It falls to you to save them by making matches above the Furbbles to drop them from their Bubble cages and free them from Vee. The number of Furbbles you will have to free can very drastically from level to level so be sure to check the top right-hand corner of your in-game screen to see how many Furbbles remain to be rescued.